Advertising Policy

The editorial board of the journal Actual Dentistry supports the principles of transparency and independence of scientific content. The placement of advertising materials is regulated by Ukrainian legislation and international standards of publishing ethics.

1. Advertising Policy and Interaction with Dental Product Manufacturers

The editorial office acknowledges its responsibility for disseminating advertising information. We adhere to transparent rules of interaction with manufacturers of dental materials, equipment, and pharmaceutical products in accordance with the legislation of the Law of Ukraine “On Advertising” (in particular Articles 9, 13, and 21), Law of Ukraine “On Media”, and the standards of COPE.

2. Thematic Relevance and Ethics

Advertising permitted for publication in the journal and on the website must be directly related to dental practice:

  • Dental materials and instruments.
  • Diagnostic and therapeutic equipment (X-ray machines, lasers, dental units, etc.).
  • Pharmaceutical products approved for use in dentistry.
  • Announcements of scientific conferences, workshops, and exhibitions.
  • Specialized medical literature.

The editorial office is not responsible for the content of advertisements, nor for the quality of goods or services offered by advertisers. Responsibility for compliance of advertising materials with current legislation, as well as for the availability of necessary permits, lies entirely with the advertiser.

3. Independence of Editorial Policy and Peer Review Process

The journal follows the recommendations of the Committee on Publication Ethics (COPE) regarding interaction with advertisers:

  • Advertisers and sponsors have no influence on editorial policy.
  • Purchasing advertising space does not in any way guarantee a positive decision regarding the publication of scientific articles by the author or company. Authors representing manufacturing companies or affiliated structures undergo the standard submission and evaluation procedure on general grounds.
  • A scientific article cannot be used as a means of covert product promotion. If an article concerns research on a specific commercial product or equipment, authors are required to complete a Conflict of Interest Declaration (absence or presence) of financial support from the manufacturers of these systems.
  • The editorial office does not place advertisements within scientific articles (within the manuscript). All advertising materials in print and electronic versions of the journal are clearly marked “Advertisement” (on separate advertising pages) to avoid misleading readers about the scientific content of the issue.
  • Editorial and advertising processes in the journal are completely separated. Staff responsible for scientific editing do not participate in commercial negotiations.
  • The peer review process (double-blind peer review) is entirely independent of the journal’s advertising activities. Reviewers and editorial board members have no access to information about advertising contracts, and advertisers have no influence on the selection of reviewers or the results of expert evaluation.

The editorial office reserves the right to refuse advertising if it:

  • Contradicts medical ethical standards.
  • Contains unproven claims about the effectiveness of goods or services.
  • Does not correspond to the thematic profile of the journal.